Pearson is a British-owned education the world’s largest education company, with 40,000 employees in more than 70 countries providing a range of educational products and services to institutions, governments and direct to individual learners, that help people everywhere aim higher and fulfill their true potential.  Pearson owns educational media brands including Addison–Wesley, Peachpit, Prentice Hall, eCollege, Longman, Poptropica, and others.  

Pearson’s strategy centers on a significant and exciting long-term opportunity: the sustained and growing global demand for greater access, achievement and affordability in education.  They are engaged in creating tools that provide boundless opportunities for learners at every stage of the journey.  For Pearson learning isn’t a destination, starting and stopping at the classroom door. It’s a never-ending road of discovery and wonder that has the power to transform lives. Each learning moment builds character, shapes dreams, guides futures, and strengthens communities.   

Pearson in partnership with several other higher-education launched CourseSmart, a company developed to sell college textbooks in eTextbook format on a common platform.  Pearson has also designed several standardized assessment tests that are the basis of gaining admission to institutions offering higher education.  They have also developed several teaching-learning solutions for higher education.

Basic Tenet of Pearson

  • Looks at circular or reciprocal influence rather than linear influence.
  • Circular causality:  Looks at the way conflict occurs in the context of others who are causing reciprocal grief.
  • Strategic (Jay Haley and Cloe Madanes):  Concerned with inter-relational and communication styles and how these might be altered.

Goals of Pearson

  • Improving education is their explicit goal.
  • Obligated to contribute their expertise and resources.